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Apulia Film Comission
Apulia Film Comission (AFC) is a public foundation set up under regional legislation. Established in 2007 with the aim of attracting audiovisual production companies to the area through the good value of its facilities, the professionalism of its skilled personnel and the lowering of costs for travel, cast, crew and location scouting in the region. 

Apulia Film Comission (AFC) is a public foundation set up under regional legislation. Established in 2007 with the aim of attracting audiovisual production companies to the area through the good value of its facilities, the professionalism of its skilled personnel and the lowering of costs for travel, cast, crew and location scouting in the region. The impressive strategic structured operation also includes funding opportunities which has made it a model of good practices to follow from Europe to local level. Among the initiatives financed by the ERDF there is the “PugliaExperiencescreenwriters’ workshop, a three-week programme which ranges from lessons to location scouting and with the Pitching Session Day offers a concrete occasion for writers to establish stories written in Apulia on the audiovisual market. An entire day is dedicated to individual pitching sessions with 50 producers invited to take part in the International Forum for Mediterranean Co-productions. Among the European projects there is the festival programme with events such as the Bi&fest TV and film festival, the Festival of Documentary Cinema in Specchia (province of Lecce) and a network of 25 cinemas

throughout the region, the Quality Cinema scheme which, with an annual gross grant of €36,000 per cinema, offers a film screening schedule of 51% Italian and European films in addition to perspectives and screenings of art films. Further more, a great emphasize is put on the anchoring of these activities in local economy: i.e.: as an income generator to local communities: as workers, as local goods and service suppliers, turning them into active participants  and owners of this impressive development activity.

The meeting was organized by Ms. Daniela Mazucca and Mr. Antonio Agrosi of Puglia Region…. with a very useful, factual and rich of inputs presentation by Ms. Raffaella Del vecchio – Product manager of Apulia Film Commission.

The discussion of the importance of the so-called immaterial sectors of the economy is by now at the EU level, as noted in the green paper issued by European Economic and Social Committee on "Unlocking the potential of cultural and creative industries" ( Cappellini and Lennardt 2010) , and  further quoted by Mr. Sergio Andreis of Lunaria  from the latest national report of the Symbola Foundation: "the added value created by the culture and artistic, the so called immaterial, sectors has been, in 2011, 5.4% of the total of the Italian economy, with, in spite of the current economic and financial crises, constantly increasing job creation. When considering the networking effects with the other cultural productive systems – from heritage, to tourism to local productions and trade - 15% of the whole Italian economy and 18.1% of all jobs are reached."(to add reference)


Presented at the "PEN one" study group



 
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